Marketing

I am now a member of BIMA, the British Interactive Media Association, the voice of tech and creativity.

Stay ahead with Sir John Hegarty’s insights at Cannes Lions 2025. Discover how marketing and creativity must evolve to thrive in the AI landscape.

Anthony Kennedy explains why the fundamentals—the 4 Ps—are vital in digital marketing, and how focusing on customers over trends leads to success.

Learn how CMOs can drive business transformation by prioritizing people, purpose, and processes to foster collaboration. Insights from Anthony Kennedy.

Discover how CMOs prioritize people, purpose, and processes to foster collaboration and deliver brand values across the customer journey. Read Anthony Kennedy’s latest insights.

Setting clear and well-defined objectives is a cornerstone of any effective marketing strategy. It starts with the business brief - a well-written and documented brief that nails the objective, the offer, the target, the timing, and the budget. Some of the best brief templates today are …

Marketing briefs are vital in the strategic planning and execution of business and marketing campaigns. They are the foundation for aligning campaign goals, strategies, and expected outcomes among all involved parties, including business, marketing, and creative teams.

Learn ways to harness the power of interactive customer relationships using SMS. I was one of 19 experts recently published in an expert panel on ways to improve and increase customer engagement using interactive SMS. 

Organising a seamless internal business conference is no small feat. In today's rapidly evolving business landscape, the ability to gather, inspire, and engage is more crucial than ever. But how do you curate an internal business conference that checks all logistical boxes and leaves a lasting impact?

Dive deep as we unravel insights from 11 members of the Forbes Communications Council, unveiling the challenges and, more importantly, the solutions to orchestrating a conference that truly resonates.

I'm thrilled to share that I've recently been featured as a contributor in a Forbes article exploring the role of Artificial Intelligence (AI) in optimizing blog performance. The article features insights from 14 experts, including myself, discussing how AI can be creatively leveraged to drive more traffic to your company blog and enrich the user experience.

I'm thrilled to share that I had the opportunity to contribute to a recently published Forbes article entitled "20 Key Strategies For YouTube Marketing." This article is an expert roundup that features strategies for effectively leveraging YouTube's massive platform, which boasts over 2.7 billion logged-in monthly users.

I'm excited to share that I've been featured as one of the contributors in a Forbes Communications Council article published on August 21, 2023, titled "A Deep Dive Into The Tools And Trends Shaping Business Strategies". The article brings together insights from 20 marketing experts, including me, exploring current marketing tools, channels, and trends that businesses should either adopt or rethink.

I am thrilled to share that I've been featured in a recent Forbes article, "15 Tips To Help Brands Make The Most Of A Social Post That Goes Viral." In my contribution I focused on the critical importance of analyzing the elements that make a social media post go viral.

In my transition into a senior marketing leadership role, I know the importance of not wasting time and working with experienced pacemakers to have a positive impact and deliver results. I am participating in the Cannes Lions CMO Accelerator program and am looking forward to working with industry leaders and professionals to set the pace for success.

B2B marketers must keep up with emerging martech trends to stay ahead of the competition. In my latest Forbes Expert Panel I highlight a new use of AI.

With the rise of generative AI, the marketing industry is at a turning point, where AI has the potential to speed up creativity, provide new inspiration, and generate unique ideas. However, the industry must also be aware of the limitations and risks associated with using generative AI.

A well-managed email list can convert at a multiple that greatly exceeds other mediums. That's why managing your list well and providing valuable content to list members is essential. The most recent expert panel from Forbes …

Approaching year-end many of us are focused on the upcoming holiday period for our audiences and communities. This period is a time when many like to rejoice and relax. Executing your communications plan is an essential part of the strategy to …

User-generated content such as customer reviews, comments, and other feedback is an important resource that can positively impact your SEO and conversion rates.

Featuring and re-using this user-generated content across multiple channels can …

Marketers and creators use different strategies to reach our target audiences to market our brands. Along with fellow industry leaders, I discuss how important emotion in our storytelling can be to expand our audiences and increase brand awareness.

In recent years, I’ve witnessed the uptake of AI and ML in almost all aspects of our everyday lives. However, marketing has thus far been slow to the uptake due to the supposed threat it poses to the creative process. These technologies can potentially transform the way we as communications professionals operate.

Almost all communities have different audiences and affinity groups, such as women, LGBTQ+, people of colour, and more. I have written about this before …

The old classic of 'What's in it for me?' is always true regarding content and copy for your target audience. I was one of 12 communications professionals selected to contribute to this Forbes expert panel.

The opportunity to drive substantial change is there for those willing to take advantage of it. In my latest piece for @Forbes Communications Council, I wrap up some of my inspiration from the 2022 Cannes Lions festival.

You can generate more traffic for your site and landing pages using intent-based marketing. Forbes recently asked the Communications Council leaders for ways to produce more traffic. In this article on Forbes, I cover how you can identify elements of customer behaviour to position your content and leverage search to present a solution to the problem faced by the user.

My first Cannes Lions International Festival of Creativity was an incredible experience full of different perspectives and the most brilliant people and their work. I was able to attend working sessions with two of my professional heroes (Cindy Gallop and Harjot Singh), as well as being invited …

Thursday was a pivotal day at Cannes Lions for me. I was invited to participate in the Global CMO Growth Council sessions with industry leaders from the Marketing, Advertising and Creative industries.

With day three now complete, I am over the halfway mark of my time in Cannes for the International Festival of Creativity. This morning the day kicked off with …