Effie Awards Judging Panel

I’m honoured to share that I’ve been invited to join the judging panel for the Effie Awards UK 2025. The Effies are among the most prestigious accolades in the marketing and advertising industry—celebrating ideas that work, campaigns that drive measurable impact, and creative strategies that deliver real business results. It’s a privilege to contribute to recognising and rewarding effectiveness at the highest level.

This builds on my ongoing experience as a judge for the Oystercatchers Awards, where I’ve had the pleasure of serving on the panel for the past three years. Both judging experiences are a welcome opportunity to learn from the best in the industry, engage with bold ideas, and uphold the standards of marketing excellence we all strive for. I’m excited to play a part in spotlighting work that truly moves the needle.